Case
Study:
"A tough deal"  Alliance
Manufacturing Software, Inc.
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Alliance
Manufacturing Software develops and sells software combined with
training and implementation services for the emerging manufacturing
marketplace. Products handle all of the major manufacturing
process functions of a manufacturer: bill of materials, job costing,
purchase orders, work orders and inventory control. The
company
employed 45 people, had its headquarters in Santa Barbara, California
and offices in Leicester, UK. In
addition to its primary business, Alliance had funded a new technology
in an unrelated area. The company spent a sizable sum
developing
this technology, but ultimately decided to stop the project. As a
result the company lacked capital for growth and its private investor
group did not want to contribute additional capital. The
manufacturing software market was a mature one. There were
many
competitors and Alliance could not match the marketing and sales
efforts of its larger competitors. Our search efforts were
extensive. Given the mature stage of this market, there were
many
manufacturing software companies that might be reasonable
buyers. However, most of the companies that we contacted had
their
own software
technology and did not want to switch or add a different technology.
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